Consistency Strategy
The right posting schedule is the one your business can actually sustain while still looking current and engaged.
A local business does not need to post nonstop to stay relevant. What matters more is avoiding the pattern where the account goes silent for three weeks and then posts five things in one day. For most small brands, two to four strong posts per week is better than random bursts.
This is enough to keep the account active, give local customers a reason to follow, and create useful signals for discovery without overwhelming the team.
The easiest way to stay consistent is to shoot content in batches. That way the business is not starting from zero every week.
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