How to Make Your Team Comfortable on Camera

Comfort comes from context

People get stiff on camera when they think they have to perform. They loosen up when they know what the video is for and when they are allowed to sound like themselves. Good local content usually feels conversational, not scripted.

Simple ways to help

• Do not start with the most camera-shy person
• Let people talk about what they already know
• Use short prompts instead of long scripts
• Film while people are doing something natural
• Keep the tone light and direct

Shorter takes, better prompts, and a relaxed pace usually make a bigger difference than telling people to “just act natural.”